Why We’re Doing This

It starts with a simple truth:
Every time someone drives drunk or is otherwise impaired, it’s a story that could end in tragedy.

For decades, we’ve watched. We’ve waited. We’ve built better seatbelts, safer cars, and listened to louder PSA campaigns.
But we still lose tens of thousands of lives every year, not to car crashes, but to choices. Choices fueled by alcohol, drugs, distraction… and silence.
No technology has truly stopped it. Not yet.

On August 29, 2024, NHL star Johnny Gaudreau and his brother Matthew were killed by a suspected drunk driver just hours before they were to stand as groomsmen in their sister’s wedding.
That day broke hearts across the hockey world. It broke ours, too.
But it also lit a fire we will never put out.

We knew we couldn’t wait anymore.
We had already designed the blueprint for technology that could hear, see, smell, touch, and even taste early signs of disease.
Now, we turned it toward something just as urgent:
A vehicle that can sense if you’re impaired before you ever put it in drive.

Our system doesn’t guess. It doesn’t invade your privacy. It simply knows.
It knows if you’re too drunk. Too high. Too distracted. Too tired.
And if you are, it quietly, instantly, stops tragedy before it starts.

We’re not here to meet the standards regulators are only beginning to imagine.
We’re here to set a new one.

Not just for cars.
For buses. For trucks. For boats. For planes.
For everyone.

Because these aren’t just statistics. They’re sons. Daughters. Brothers. Mothers.
And the future they deserve to live.

This time, we won’t let the story end in heartbreak.
This time, we write a different ending.